Services
Four steps to help you build for the future and deliver in the present.
Agentic AI specialists
AI agents that earn their keep
We strategise, build and deploy agentic AI for organisations that need results. Led by a founder who has run businesses as well as models.
What We Do
Industries We Serve
Insurance, engineering, media and more.
Our Thesis
The thinking behind the work: how abundant intelligence rewrites strategy and management.
Don't take our word for it
What clients say...
Agentic AI projects.
Board advisory and production builds for insurers, telecoms, biotech, recycling and venture portfolios.
Recycling • 2026
Agentic AI strategy for a leading recycling provider
A comprehensive agentic AI strategy for a recycling business on Azure.
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Agentic AI • 2025
AI Agents for Insurance Customer Care
Production-grade AI agent deployment for a fast-growing insurer.
View projectWho you'll work with
Oliver Morris, founder.
Advice from someone who has sat on your side of the table.
Before Agentico, Oliver ran finance and analytics for an engineering business, led product development for a consultancy serving analytics to insurers, and advised on AI within Capgemini Engineering's R&D team. He has been building agents since the technology emerged and worked with AI/ML for over a decade.
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10+ years in AI and machine learning
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14 years at board level in finance, analytics and product
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Formerly with Capgemini Engineering's R&D team, advising blue-chips on AI
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Clients from retail insurers to global telecoms
Recent insights.
Plain-spoken writing on what agentic AI actually means for the businesses adopting it.
We Under-Imagined the Zombie
Anthropic measured something like emotions inside Claude — not mimicry, but representations that direct it. Intervene and the behaviour changes. The debate fixates on one question: is AI conscious? This suggests both sides ask the wrong thing. What does it mean for business?
How to Easily Sway AI Into Buying...
Gartner says a third of enterprise software purchases will involve an AI agent by 2028, and machines are assumed immune to persuasion. We ran 8,000 trials across five frontier models. Which techniques work, which backfire, and what does that mean for selling to agents?
Recent research.
Original studies into how AI agents reason, fail and improve — the homework behind our advice.
March 2026
Can AI Agents Be Manipulated by Advertising?
Classic cognitive-bias experiments replicated across five frontier models with 8,000+ trials. Decoy pricing, framing, and anchoring transfer to AI agents — often exceeding effects seen in humans.
Read research
February 2026
How Can A Model Reason Better Than ChatGPT Yet Be 100,000x Smaller?
The Tiny Recursive Model matches trillion-parameter LLMs on ARC-AGI with 100,000× fewer neurons. This study adapts TRM to logic puzzles and unpacks how it gets there.
Read researchTalking with Agentico
More on how we put AI agents to work
The next step
Book a free discovery call.
An hour with Oliver, no obligation. Bring your questions and you'll leave with an understanding of where AI agents will, and won't, pay off in your business, and what a sensible first step looks like. Whether or not we work together, the time is yours.
Book a free discovery call